10/20/30 Rule in PowerPoint
In the business world, presentations play a critical role in communicating ideas, persuading audiences, and generating impact. However, too often we find presentations that are long, boring and full of text, which can divert the audience’s attention and reduce the effectiveness of our message. This is where the 10/20/30 rule comes into play, an invaluable guide to creating attention-grabbing PowerPoint presentations with lasting impact.
The 10/20/30 rule, popularized by renowned entrepreneur Guy Kawasaki, establishes three basic principles for designing effective presentations: limit the number of slides, maintain a maximum duration time, and use an appropriate font size. Let’s look at each of these points in detail.
Also at the end of this blog you can download a fully editable PowerPoint template for free that will help you make your presentations more attractive (and with resources included). Even if you are interested in becoming an expert in PowerPoint and learning how to use the most powerful tool there is to communicate your projects, choose one of our courses and start now!
Ten slides
The rule suggests limiting the number of slides to ten. This forces the presenter to be concise and focus on the most relevant aspects of his message. By reducing the amount of information per slide, you avoid overloading your audience and facilitate a better understanding of key concepts. Also, by having fewer slides, transitions and visual effects can be used more effectively, generating greater impact on the audience.
Twenty minutes
El siguiente principio de la regla 10/20/30 establece que la duración de la presentación no debe exceder los veinte minutos. Este límite de tiempo obliga al presentador a ser directo y enfocarse en lo esencial. La brevedad evita que la audiencia se aburra o pierda interés, manteniéndola comprometida y receptiva al mensaje. Además, un tiempo más reducido también permite destinar más tiempo a la interacción con la audiencia, generando un ambiente más participativo y enriquecedor.
Thirty points
The last point of the 10/20/30 rule refers to the font size used on the slides. He recommends using a font that is at least thirty point to ensure that the text is readable by all members of the audience, even those in the back of the room. An adequate font size makes it easier to read and understand the information presented, preventing the public from struggling to decipher small texts and distracting from the main message.
The 10/20/30 rule in PowerPoint has become a valuable tool for designing high-impact presentations. By limiting the number of slides, maintaining a maximum duration time, and using an appropriate font size, we make presentations more concise, engaging, and memorable. By following this rule, we ensure that we hold the audience’s attention, deliver our message effectively, and make a lasting impact with every presentation we make.
PowerPoint presentations are a powerful communication tool, and by applying the 10/20/30 rule, we will be one step closer to achieving success in our presentations.
